Using a handwriting font or pictures of handwriting on a direct mail piece adds a personal and authentic touch, making the message feel more intimate and customized. This approach can create a stronger emotional connection with the recipient, increasing the likelihood of engagement and response. Pledgemine knows the value in increasing personalization and engagement. Here are the options for utilizing Handwriting images or fonts:

 

Fonts

We have several premade handwriting fonts available; listed in this PDF are examples and names of those fonts. If you'd like them utilized, please reference the font name in your project materials. 

 

Limitations

• Handwriting fonts cannot be used for addressblocks unless a full price first class forever stamp is used. This is due to USPS limitations for presorted mail. 
• Proofer Limitation: The online proofer is a web-page based representation of the design, and we are limited by a small set of html fonts, therefore, some font types will not display exactly in proofers, but the printed pieces will be the font chosen and displayed in teh approved PDF proofs in Lytho.

Handwriting images / Scans:

This is a great choice for larger chunks of text, or a more generic PS

 

Source: MJN/EF

Updated: 9/9/2024