Segments...  Segments allow you to change up graphic elements, text, and images in your designs FOR NO ADDITIONAL cost or units 

Why use segmentation? 

Segments allow you to introduce personalization to various audiences without developing new designs for each.

How does it work?

1. It starts with variable content.  That can be text, images, or other graphic elements that are part of your design.

• The variable content has to fit within the same space requirements

  • All images meant to fit a certain space will be cropped to the same pixel dimensions

  • All text fields must have a word count that, at the designed size and line spacing, fit within the space

2. Let your Customer Operations Partner know that you want to have segmentation incorporated into your design.  The sooner we know, the better!  

• When requesting a segmented project, a data sample with at least one record per segment along with a minimum of two versions are required before we can begin the setup process.
• Once a Pledgemine design is approved, no changes can be made to the design layout or established segmentation without an additional charge

• If you plan on using a design more than one time, please let your Customer Operations Partner know of your intentions as soon as possible

3. Segments and segmentation does not include:

• Moving images, text boxes, or any design elements

• Changing color on color swatches/blocks

• Changing text color, font, or font size

• Layout structure or dimension changes

*This is not a comprehensive list. Please reach out to your Customer Operations Partner for questions!

Here are some examples